If you have a website or will be starting one soon, you really need to think about a custom email address. It is essential to have company branding. Once you have started branding yourself, everything will fall into place. People will recognize you more, and furthermore, it is a professional thing to do. Here we will delve into why you need a business email address for your company.
First, let us start by saying that if you use Yahoo or Gmail, or similar email addresses for your company, it is not professional looking. How many times have you received an email from a company that used a business email address with one of these, and you thought automatically, this is spam! That is how you can be viewed if this is the type of email address that you create. Or if people do not think that it is spam, they just not take you seriously.
Some business owners may feel that an email address is something petty to pick over, but this is part of where your credibility lies.
Moving on, when you think about having a custom email address, your first thought might be how much more will it cost? Well, if you have purchased a domain name, guess what? You can certainly make an email address out of that domain name! If you are uncertain how to set this up yourself, there are many online tutorials that can assist in explaining this, or you can hire a professional to assist you.
If you have ever seen a custom email address, you may have an urge to look up the website. This is a great way to get traffic to your site and get exposure to your brand. Think of it as free advertising!
If you have employees, it makes sense for everyone to have a similar email address. This way if you have people contacting your customers from your company, your customers will know who they are. This can be as easy as having a person’s first initial with their last name @yourdomain. It is a great way to not only look professional but also uniform as well.
A great thing about using a custom email address is that you can create it how you want. If you are using an email service for your business email address, you may not always get the email address that you desire. Therefore, you are stuck with having to pick a different one or adding to it when you really do not want to.
If you have custom email addresses for your business, you can remain in control after the person has left the company. This is important because if an employee left on bad terms, they may try to contact your employees with the email address and try to sabotage your business. This works well because if you, as the owner of the business, set up business email addresses for your employees, and one leaves, you can redirect any email to a new employee.
A custom email address is also a great idea as it allows you to make as many email addresses as you desire. This means you could have one for each member of your team or various business email addresses for different departments or services.
If you are interested in learning more about what a custom email address can do for your company and your branding plan, contact CRM Solutions USA. They will be able to help you find a business email address that is professional while advertising your site for you.