If you are one of the persons that have an endless list of things to do such as attending to several customer inquiries, emails, business development activities, social media posting, etc., there is too much that needs to be done and there are not sufficient hours available in a day. You can invest in CRM or customer relationship management software for automating, streamlining, and decreasing the number of day-to-day tasks you need to complete. CRM can be used for small businesses to track and effectively communicate with prospective clients to build a better relationship with success. Why invest in CRM for small businesses? Here are the reasons.
1. Access to real-time data: The software provides you real-time intelligence and it allows you to gain an upper hand about your network immediately. You have access to actionable data about people visiting your website and the pages they are visiting often. You will also know the emails they are clicking on or opening and know about the forms they have submitted. All this gives you an insight into their requirements and the products they are buying. It allows you to make informed decisions about upselling the products. CRM also stores social and behavioral data you require for fostering relationships and communicate in a personal way.
2. Allows you to share data with different teams: CRM allows the information regarding a client to be available to the team members having access to the client’s records. All members of the team are aware of where you left off regarding all customers. Apart from team collaboration, the software can help the small business owners handle all business-related things by themselves. If you have the info you need to be stored in different locations such as your smartphone, email accounts, or on the files on laptops, things are not easy while accessing the required info immediately. When you spend some time away from the office it is important to centralize all the data by using cloud technology.
3. Reduces risk and raises efficiency: People are constantly changing jobs and leaving companies. When you have customer info on CRM software it can ensure that there isn’t a lack of significant knowledge available when an employee decides to quit an organization. You can easily hand out the necessary info to the replacement and move forward. There is another use of CRM and that is, it helps small businesses raise efficiency. Small businesses have to be organized and efficient. CRM removes the mystery element from what every member of a team is doing at a given moment and what are the customer requirements. A recently released IBM infographic indicates a 50% rise in productivity and a 40% reduction in labor costs. These are two significant stats for small business owners.
4. Helps in staying organized and managing leads: You can say everything about CRM is about being organized. CRM provides integrated tools for collecting leads from online resources such as social media platforms or websites and converting them into new clients. A single platform is used for tracking and organizing the leads from all resources. Contacts are identified and organized logically in buckets. Based on the segment and activities they have performed, relevant info is sent to the contacts.
The main reason behind CRM being useful for small businesses is the “R” from the term i.e. “Relationship”. The small business is always built on the relationships you have created and the ones you are developing. CRM helps streamline almost all administrative tasks required for staying in touch with clients. If you are looking for comprehensive CRM software get in touch with CRM Solutions USA especially if you live in Tampa Bay, FL area.